Independent Music Promotion
Creating a Promotional campaign on the Internet can help you gain
by Kevin Healy
September 15, 2006
Promoting your music online is the easiest way to reach thousands
of listeners all across the world. The first essential for an artist
is to get themselves a web site. These can be acquired for nothing
if your willing to do some work, or you can pay a designer to make
one for you.
Now you have to promote your music site, this should be done both
online and offline (business cards, stickers, flyers, CD booklets).
For online promotion make sure that your site is submitted to all
of the big search engines (google,yahoo,msn). I recommend doing your
own manual submissions, and not to use the automatic submission programs
Make a presence on other music sites, you can use this music promotion tool
to add yourself as an artist on the Canadian music artists listing
for free. There are many other similar sites that you should make
yourself present on like myspace.com, artistopia.com, ect. Doing
this will help promote your web site, your music, and direct targeted
traffic to your site.
Building your Music Promotion Campaign
Do not skimp on your bands website, you should continue to add
content like new songs, upcoming shows, maybe even incorporate a
personal blog into your site so that you fans can get a chance to
know you on a personal level, this kind of content can help draw
a following for your music. Make sure that your songs are very well
labeled and writing some compelling description can entice listeners
to want to download and listen to your music. Song descriptions
can include mood, genre, inspiration behind writing the track.
Continue building your music promotion campaign, this is a task
that never ends, the more you do, the greater long term success
you will have. There are many more resources on the net to help
guide you through the evolution of your music promotion, and there
are many other mediums of advertisement to consider: radio, TV,
newspapers, magazines, flyers, stickers, merchandise, concerts,
gigs, and the most important word of mouth. Some are free and others
are not, so explore what you can afford.
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